partner / chief creative officer
I was born somewhere in California, but having moved frequently as a child, I continue to answer the question, “Where are you from?” with, “All over.” A mobile upbringing offered me a view of diversity that continues to inspire my ideas about the world, and the formative Montessori education I was fortunate to have been gifted by my parents instilled in me an (at the time unrecognized) understanding of how designed experience can electrify one’s perspective on how to navigate it. I went to art school to become an illustrator and through my training I learned about visual composition - also design. As I grew in my creative training, through my experiences, and from people I met along the way I learned that that visual composition could be applied to not just what we see but everything we experience, and that design could simply be thought of as informed intention. My personal understanding of this paralleled a larger move, led by companies like IDEO to expand the definition of design to thought processes – design as a process to catalyze many potential outcomes.
In 2011 I founded a design company, The Public Society, with an ambition to create visual design for the greater good, Over time The Public Society evolved into a human-centered collaborative employing design as a process, in order to create systems, experiences, brands, platforms, tools, spaces, and ideas for organizations and companies endeavoring to build a more equitable world – collaborating to tell their stories and build systems so they can do their work more impactfully.
In 2021 I was formally diagnosed with autism, which has offered me further insight into my lifelong fixation with the practical and psychological application of designed systems, and led me deeper into my love of design as a genuine science with the track record of changing the world.
In 2023 Sam and I recognized a shared vision and passion for what the future of creative companies could be, and how we might build a better experience for both clients and talent. This is what we're building at SOVA.
I believe that while professional biographies tout professional experience lived experience is of equal or greater importance as it relates to the people we become professionally and should, in turn, influence the work we do in the world, and how it affects us, the people around us, and everyone our work touches.