Con Edison Clean Energy Businesses (now RWE) is a top solar developer in the United States. However, to enhance its capabilities, the company needed a battery storage solution. Thus, it acquired the battery storage business from Johnson Controls, which involved hundreds of lithium-ion batteries stacked in a shipping container-sized enclosure. After the acquisition, Sam led the integration efforts and launch of the new Con Edison Battery storage business, which ultimately turned a low marketing budget into multimillion dollars in revenue with campaigns focused on generating client leads.
Con Edison Clean Energy Businesses aimed to expand its capabilities by acquiring Johnson Controls' battery storage business. The company's objective was to launch the new business by successfully building brand awareness and generating leads to sell its new battery storage products and services.
Sam and his team planned a $100K marketing strategy that focused primarily on digital marketing and events. The team used various digital marketing tactics, including SEO, SEM, social media, and geo-targeting, to amplify the new business and generate leads. The team also prepared for key trade shows and speaking engagements to showcase the new battery storage business and establish its presence as a leader in this sector.
Sam and his team executed the strategy through a combination of organic and paid digital marketing efforts. The team optimized the company's website to improve its search engine ranking and created landing pages to capture leads. They also utilized social media platforms and paid social ads to reach a larger and highly targeted audience to amplify the new business and generate more leads. The team also executed retargeting web and social paid advertising strategies. In addition to digital, the team identified key trade shows, sponsorships and speaking engagements to build brand awareness and showcase the new Con Edison Battery storage business. They leveraged speaking engagements to showcase their executives’ expertise and generate interest in the company's new products and services. Then, the team employed geo-targeting techniques to maximize its visibility at these conferences and beyond.
Sam and his team developed digital marketing and event strategies that helped launch the new Con Edison Battery storage business. By focusing on building brand awareness, and generating leads, Sam and his team were able to drive growth, turning a $100K campaign budget into $6.6 million in revenue.
Con Edison Clean Energy Businesses (now RWE) is a top solar developer in the United States. However, to enhance its capabilities, the company needed a battery storage solution. Thus, it acquired the battery storage business from Johnson Controls, which involved hundreds of lithium-ion batteries stacked in a shipping container-sized enclosure. After the acquisition, Sam led the integration efforts and launch of the new Con Edison Battery storage business, which ultimately turned a low marketing budget into multimillion dollars in revenue with campaigns focused on generating client leads.
Con Edison Clean Energy Businesses aimed to expand its capabilities by acquiring Johnson Controls' battery storage business. The company's objective was to launch the new business by successfully building brand awareness and generating leads to sell its new battery storage products and services.
Sam and his team planned a $100K marketing strategy that focused primarily on digital marketing and events. The team used various digital marketing tactics, including SEO, SEM, social media, and geo-targeting, to amplify the new business and generate leads. The team also prepared for key trade shows and speaking engagements to showcase the new battery storage business and establish its presence as a leader in this sector.
Sam and his team executed the strategy through a combination of organic and paid digital marketing efforts. The team optimized the company's website to improve its search engine ranking and created landing pages to capture leads. They also utilized social media platforms and paid social ads to reach a larger and highly targeted audience to amplify the new business and generate more leads. The team also executed retargeting web and social paid advertising strategies. In addition to digital, the team identified key trade shows, sponsorships and speaking engagements to build brand awareness and showcase the new Con Edison Battery storage business. They leveraged speaking engagements to showcase their executives’ expertise and generate interest in the company's new products and services. Then, the team employed geo-targeting techniques to maximize its visibility at these conferences and beyond.
Sam and his team developed digital marketing and event strategies that helped launch the new Con Edison Battery storage business. By focusing on building brand awareness, and generating leads, Sam and his team were able to drive growth, turning a $100K campaign budget into $6.6 million in revenue.
