case study

Taking the UN Ocean Plastics Message Global

From Sam's portfolio of enterprise work

the organization

United Nations Environment Programme

the challenge

The majority of people will never tangibly experience ocean plastics, but their startlingly high accumulation in the sea flows through us all – both literally and via the preponderance of plastics in the packaging and products we purchase – and their impact on our oceans contributes to a grave threat for ocean life. Ocean life sustains the earth's oceans, and in turn those oceans are vital to the viability of all life on earth, including ours. So, how to get people closer to the ocean to understand the critical importance of tackling the problem of plastic in the ocean.

the plan

We were tasked with creating an exhibition that brought people into contact with the experience of ocean plastics, no matter where they lived. The exhibition consisted of an immersive cutting-edge ocean VR experience in which visitors were given a first-person tour of the ocean environment (and the experience of living with ocean plastics) by a whale, a gallery of engaging infographics, an exhibit of actual ocean plastics people could touch, and a pledge they could sign, all housed in an eye-catching geodesic dome. All of this needed to be compact enough to be reduced to three road cases that could be sent to and erected on short notice, anywhere in the world.

the rollout

The exhibition embarked on a two year itinerary that traveled the world, making stops in locales as disparate as New Delhi India, Nairobi Kenya, Bangkok Thailand, Allecante Spain and UN Headquarters in NYC as well as Rhode Island in the USA, to name a few.

the results

The dome was visited by tens of thousands around the world, including ministers and heads of state, catalyzing a conversation led by UN Environment with the worlds governments and plastic producers that delivered pledges, concrete initiatives across the globe, and binding legislation in major markets.

case study

Taking the UN Ocean Plastics Message Global

From Sam's portfolio of enterprise work

the organization

United Nations Environment Programme

the challenge

The majority of people will never tangibly experience ocean plastics, but their startlingly high accumulation in the sea flows through us all – both literally and via the preponderance of plastics in the packaging and products we purchase – and their impact on our oceans contributes to a grave threat for ocean life. Ocean life sustains the earth's oceans, and in turn those oceans are vital to the viability of all life on earth, including ours. So, how to get people closer to the ocean to understand the critical importance of tackling the problem of plastic in the ocean.

the plan

We were tasked with creating an exhibition that brought people into contact with the experience of ocean plastics, no matter where they lived. The exhibition consisted of an immersive cutting-edge ocean VR experience in which visitors were given a first-person tour of the ocean environment (and the experience of living with ocean plastics) by a whale, a gallery of engaging infographics, an exhibit of actual ocean plastics people could touch, and a pledge they could sign, all housed in an eye-catching geodesic dome. All of this needed to be compact enough to be reduced to three road cases that could be sent to and erected on short notice, anywhere in the world.

the rollout

The exhibition embarked on a two year itinerary that traveled the world, making stops in locales as disparate as New Delhi India, Nairobi Kenya, Bangkok Thailand, Allecante Spain and UN Headquarters in NYC as well as Rhode Island in the USA, to name a few.

the results

The dome was visited by tens of thousands around the world, including ministers and heads of state, catalyzing a conversation led by UN Environment with the worlds governments and plastic producers that delivered pledges, concrete initiatives across the globe, and binding legislation in major markets.

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