Soluna
How to introduce an innovative, but radically asymmetrical computing-based solution to the problem of stranded energy at renewable power plants.
Develop and continually market-test a compelling story to educate the Independent Power Producers (IPPs) audience about Soluna’s core company value proposition; co-locating next-gen batch computing data centers on-site at renewable power plants to harness would- be stranded energy, addressing the twin problems of stranded energy and CO2 intensive batch computing.
The team crafted IPP-targeted messaging specifically to “Sell. Every. Megawatt.” which resonated with this audience. The rollout included a healthy mix of digital and traditional channel activation, such as digital, Soluna’s own podcast, and speaking engagements.
Through a range of marketing channels we grew inbound leads from zero to 33% within a six month period.
Soluna
How to introduce an innovative, but radically asymmetrical computing-based solution to the problem of stranded energy at renewable power plants.
Develop and continually market-test a compelling story to educate the Independent Power Producers (IPPs) audience about Soluna’s core company value proposition; co-locating next-gen batch computing data centers on-site at renewable power plants to harness would- be stranded energy, addressing the twin problems of stranded energy and CO2 intensive batch computing.
The team crafted IPP-targeted messaging specifically to “Sell. Every. Megawatt.” which resonated with this audience. The rollout included a healthy mix of digital and traditional channel activation, such as digital, Soluna’s own podcast, and speaking engagements.
Through a range of marketing channels we grew inbound leads from zero to 33% within a six month period.
