Johnson Controls is a 100+-year-old B2B company that had to undergo a marketing transformation to stay competitive in the digital age.
Sam was brought on board as the global marketing leader at Johnson Controls’ Corporate Office to help drive this transition. The company lacked a global strategy and there was no harmony between all business units. Furthermore there was a lack of a unified approach to social media and digital strategy. This resulted in a fragmented and inefficient digital global presence.
Create alignment on the company’s core messaging across business units and increase the company’s digital presence.
Sam conceptualized and developed a digital and content strategy, aligned messaging strategy, and established a Center of Excellence to define and streamline enterprise social media and digital strategy, governance, technology, and KPIs. This resulted in nurturing and maintaining a trusted and mature function across the globe. Sam also developed a formal social media training program for employees and executives, including the Chairman and CEO. This empowered and encouraged them to efficiently use social media to engage with key stakeholders.
Through Sam's efforts, Johnson Controls was able to shift from traditional marketing to digital and content marketing and established a cohesive global marketing strategy. This allowed the company to remain competitive in the digital age and increase its market share.
Johnson Controls is a 100+-year-old B2B company that had to undergo a marketing transformation to stay competitive in the digital age.
Sam was brought on board as the global marketing leader at Johnson Controls’ Corporate Office to help drive this transition. The company lacked a global strategy and there was no harmony between all business units. Furthermore there was a lack of a unified approach to social media and digital strategy. This resulted in a fragmented and inefficient digital global presence.
Create alignment on the company’s core messaging across business units and increase the company’s digital presence.
Sam conceptualized and developed a digital and content strategy, aligned messaging strategy, and established a Center of Excellence to define and streamline enterprise social media and digital strategy, governance, technology, and KPIs. This resulted in nurturing and maintaining a trusted and mature function across the globe. Sam also developed a formal social media training program for employees and executives, including the Chairman and CEO. This empowered and encouraged them to efficiently use social media to engage with key stakeholders.
Through Sam's efforts, Johnson Controls was able to shift from traditional marketing to digital and content marketing and established a cohesive global marketing strategy. This allowed the company to remain competitive in the digital age and increase its market share.
